Entrepreneur, creator, and DJ, Cinabre founder Alexandre Chapellier loves blends.
A Franco-Swede who calls Paris home, Alexandre created Cinabre because he wanted a luxury brand that wouldn’t take itself too seriously. He strives to infuse fashion with humour and work with fun. Because those really are the best nourishment over time. That’s a lesson learned from his first professional incarnation, travelling the globe and meeting up with dynamic entrepreneurs on behalf of an investment fund.
Vintage uniform hunter. Robot collector. Avid traveller of American roads. Science-fiction dreamer. All-night mixer… A man of many interests, Alexandre thrives on curiosity and imbues his collections with his discoveries.
Keeping it in the family, this was a step that is very much back to his family roots, as his Swedish great-uncle was a renowned tailor in the small town of Filipstad. Alexandre still uses his great-uncle’s big scissors and tape measure.
THE TIES OF THE PRESIDENT OF FRANCE
Cinabre is the ties supplier of the President of the French Republic, Mr Emmanuel Macron. He appreciates the company entrepreneurial spirit and its French savoir faire.Discover more
The creativity of Alexandre’s designs seduced the Japanese and American luxury markets through partnership with Neiman Marcus or Isetan as well as the most exclusive boutiques in Paris - Le Bon Marché or the Ritz hôtel concept store. At the end of 2015 Cinabre opened its first boutique in Paris in the creative and trendy 10th district.VISIT OUR PARISIAN STORE
Among its clients you find influential people in France and abroad, such as Pharrell Williams or Kanye West.
In 2009 Alexandre made the acquaintance of the Haute Couture designer Michel Goma. During more than 10 years he was the designer of Jean Patou Haute Couture where Jean Paul Gaultier was his assistant. In 1987 he also launched Balanciaga first ready-to-wear collection. For the last 8 years Michel Goma offered to share with Alexandre his experience and knowledge of colours and fabrics. Seduced by the brand, Michel Goma still continues to share his insight.
OUR FRIENDS THE ROBOTS
You have old robots and you don't know what to do with it? Well, we might found a warm and nice place for them and we will offer them thrilling job opportunities! The whole team is addicted to science fiction...